Do you know your customers as well as they know your business or brand?
In today’s business economy, sales don’t come as easy as they used to. We deal with a much more educated consumer that wants to become familiar with your product or services as well as your competitors before committing. And sometimes one small thing you say or do, or don’t… can trigger a new sale or make a customer happy. Or the other way around, of course.
If we fully understand these points, it will be much easier to implement a way of communicating with customers, focused on satisfaction. In other words the formula is: Business goals first, then social media to help you reach those goals.