7 Marketing Collaterals Every Business Needs

Marketing collateral is any material used to help a business advertise or communicate with business associates, potential customers or clients. This includes everything from brochures to letterheads to banners to direct mailers and more.

Marketing collaterals are ideal for maintaining a cohesive brand identity to ensure consistency in a campaign. Having a full range of collateral pieces (marketing pieces that are not necessarily sales pieces) will exponentially increase your image and credibility, your ability to reach your target audience and your success at staying in front of them. All these can contribute to a significant increase in your bottom line.

Today we've put together the top 7 marketing collaterals that will help you make the most out of your marketing campaign:

Disclaimer: The images on this page are not owned by Colour Time and are used solely as design examples. Please click on the images to see their original sources.

1. Stationery – Business Card, Letterhead, Envelope

Valens Energy Drink Identity

Why You Need It:

Allan Haley of Dynamic Graphics+Create Magazine explains:

"Business cards and letterheads are part reference tool, part promotion. They inform the recipient who you are, your position within the company and how to contact you. And if they are distinctive and easy to read, they will differentiate your company from the competition.

Business stationery is the hardcopy vehicle for communication between a company and its clients. It introduces proposals; it presents design briefs and business plans. It says, “thank you for your business,” “we appreciate working with you,” “this is how to solve the problem” and “here is the bill for our services.” Even if 95 percent of your communication is via e-mail, a PDF of a business plan, project proposal or invoice on business stationery speaks more professionally to clients than an e-mail with text set in Arial or Trebuchet."

2. Website / Blog

The Fudge House

Why You Need It:

Big or small, your business should have a website. No question.

Don't be too quick to dismiss your product as one that can't be sold online. In a recent infographic on an analysis of online consumer behaviour by WebProNews.com, it was reported that by the end of 2011, the global online population reached a whopping total of 2.071 billion consumers.

Remember, a website or blog expands your reach to larger group of customers not only locally, but globally. It is accessible 24/7, making it convenient for customers in a different time zone. Furthermore, if your website or blog has ecommerce features, your customers can perform transactions on their own, making it an 'autopilot' sales machine for you.

Nowadays, there's very little that can't be sold over the Internet. Millions upon millions of shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

3. Company Brochure

Brochure DesignBrochure Design (inside)

Why You Need It:

In many situations, a brochure is the first point of contact between your company and your customer. First impressions are lasting, and great impressions certainly cannot be achieved with an average-looking brochure. Company brochures are useful when meeting potential or new customers, suppliers or even the media. They are a great presentation and marketing tool that you shouldn't leave your office without.

4. Product / Service Brochure

services brochure

Why You Need It:

The product or service brochure supports the sales process by inspiring buying decision from the customers. When a prospective customer requests for your brochure, keep in mind that they are interested in reading about your product or service. Design it well so that your product / service specifications are clearly listed. This may help you in closing the sale.

5. Promotional Flyer


Why You Need It:

Promotional flyers are used for advertising, limited promotions or to create awareness of products and/or services. Well-designed and strategically-distributed flyers are an inexpensive and effective way to promote your business.

6. Price List / Catalogue

Rella Catalogue

Why You Need It:

Price lists or catalogues help to speed up the enquiry process as they facilitate communication and eliminate the time required to do a quotation.

7. Retractable Banner Stand

Banner Stand

Why You Need It:

Banner stands vary in height, length and width and can be custom designed for the exact size you require. Banners are great for showcasing your business and your products and services at an exhibition or even in your office lobby. They are portable, stable and long-lasting forms of advertisement.

If you need any of these 7 pieces printed or designed, please feel free to contact us. We print all of these collaterals and more. 🙂