Bias towards direct mail marketing as obsolete or out of touch must be cast aside. There is no doubt that social media, SEO, and e-mail marketing are efficient ways of getting closer to your audience. However, online marketing does not necessarily guarantee results.
Although direct mail marketing has its downsides, it does drive leads and sales much more than most online marketing strategies.
Below are links to infographics about direct mail marketing and the top three statistics from each, proving why direct mail marketing is here to stay.
- 149 million – Number of businesses, P.O. boxes, and residences that receive direct mail in the US. (Source)
- £205 Billion – Amount of money in sales direct mail generates annually in the UK. (Source)
- 86% – Number of direct mail recipients in percentage that open mail packs. (Source)
- 98% – Percentage of consumers who bring their mail immediately after being delivered. (Source)
- 77% – Percentage of consumer who sort their mail out after bringing them in. (Source)
- 1.5 million – the increase in the number of people ages 15 and up who responded to direct mail in 2010 from 2009. (Source)
- 29% – Average number of consumers who have used a social networking site before to continuously respond to direct mail. (Source)
- 54% – Percentage of social network users who are more attentive to paper statements than e-mail. (Source)
- 54% – Percentage of social network users who want to be informed of special offers and promotions through mail. (Source)
- 65% – Percentage of consumers who still value the mail they receive in their inbox. (Source)
- 76% – Percentage of young people who made a purchase based on a direct mail they received. (Source)
- 89% – Percentage of people with families who opens all the mail they receive. (Source)
- <1% – Percentage of the amount direct mail contributed to UK’s landfill waste. (Source)
- 34% – Percentage of B2C marketers who believe that direct mail provides the best return to investment. (Source)
- 62% – Percentage of consumers who find direct mail over Facebook and Twitter as a useful channel for promotions. (Source)
An effective direct mail campaign will deliver results. However, you don’t have to limit yourself to this marketing channel. The more campaigns using different channels you run, the greater opportunities you will get for leads and sales.