The Paperless Future – “Emma”

A TV spot from France takes up the debate between 'all digital' and the die-hard defenders of paper.

Agency: Leo Burnett France,  Creative Director: Xavier Beauregard, Art Director: Jérôme Gonfond, Copywriter: Hadi Hassan-Helou, Director: Bart Timmer, Deputy Chief Executive Officer: Régis Perrone, Advertising manager: Anne-Laure Faugas, TV producer: Elisabeth Boitte, Producer: Jean-Luc Bergeron, Production: Henry de Czar, Sound production: The.