Anyone who has heard experts discuss the current economic crisis, no matter what their political persuasion, will surely have come to the conclusion that the lack of oversight and regulation by a third party was largely to blame.  While financial specifics such as leverage and illiquidity play their role in this complicated equation, the relative absence of a qualified organization of outsiders intelligent enough to understand the financial loopholes but ethical enough not to take advantage of them, is the more serious and overarching problem.  If we can take away one lesson from this recession, let it be this- humans are fallible.  We tend to be short-sighted and in this era of gleefully unchecked capitalism we tend to put profits before the well-being of communities.  Thank goodness then, for the Forest Stewardship Council.

In the past decade we’ve seen environmental awareness take on more importance, both in the lives of individuals and in the boardroom. Caring about the earth and its future is no longer just for hippies. In fact it has become a powerful a marketing strategy, which is precisely why consumers should be wary when purchasing products or services claiming to be “environmentally friendly.”  This is a vague term that may mean anything from not testing products on animals, to using a certain percentage of post-consumer waste, to simply incorporating the color green in the packaging implying a contrived affinity with the “green movement.”

The Forest Stewardship Council has been around for over 15 years focusing on one very important component to environmental protection- global deforestation. FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests. FSC provides a certification system with internationally recognized standards for communities interested in responsible forestry.  FSC recognizes the fact that many consumers try to do the right thing by buying responsibly produced products but that the choices can sometimes be confusing.  At least when it comes to timber and paper products business and individuals alike can make an informed decision.

That is why Colourtime has made the decision to become FSC certified, showing that we comply with the highest social and environmental standards on the market. The certification process is carried out by independent organizations who assess forest management and chain of custody operations against FSC standards.  After a thorough review Colourtime is proud to announce that we have passed the audit and have been granted the ability to use the FSC seal certifying our commitment to maintaining an environmentally responsible business!

For more information about how Colourtime can help your next marketing campaign or financial report be a little “greener” please call us at 1.866.372.6567  to find out more about our FSC certified products.
For more information about the certification process, the strict environmental standards or where to locate manufacturers or distributors please visit www.fsc.org.

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